Alec McPhedran Copyright © 2011 All rights reserved. Privacy Policy | Terms of Use

As a well established and experienced media coach, I work with clients to make sure their experience of being interviewed by the media is a beneficial and positive event. From television through to radio and press, I work with individuals to establish the core message and how to work with a journalist.

Each in-house session is delivered through reviewing the message and experiencing first hand, the full interview process - both face to face and down the line. It’s this pragmatic and practical approach that has made me stand out amongst other media coach and training providers. I am well established as a leading media trainer and coach throughout the UK and work with a variety of screen based companies. Previously head of learning and talent development at Channel 4, I draw on my experience from having coached news journalists to television presenters in interviewing techniques. My aim is to make the client and their company look good.

Handling the Media

• Be clear of your message
• Three or four key themes only
• Practice, practice, practice